This annual Core Group Christmas contest promotion was sent out to clients and potential clients. The contest changed every year but was always a fun and playful holiday theme. The object of the contest was for the participants to guess which celebrity was retouched into the image and if they guessed correctly they would receive a prize. The contest was a collaborative effort of the Core Group team, art directors, management, retouchers, and illustrators. The contest was sent out as an email blast close to the holidays, it consisted of multiple parts; a teaser, the contest challenge, a reminder, clues, details, rules, the contest webpage, the contest answers, the winners notification, and a holiday card with the prizes. This promotion gained notoriety over the years with clients and always had a great response from participants. Three of the five contests are shown below.
I have a background in fine art, my passion for photography started in the darkroom and then grew as I continued to explore alternative processes, creative printing methods, and digital media. I've always had an affinity for travel, while working towards my bachelor's degree I studied abroad in Florence, Italy, at Lorenzo de Medici. This opportunity allowed me travel the country and pushed me both personally and creatively. I received a BFA in photography and graduated with high honors, from the College for Creative Studies in Detroit. I went on to work at a creative art studio fulfilling multiple administrative and creative roles. Before the pandemic you'd find me bopping around the city at restaurants and concerts or traveling around the globe on an international adventure. Nowadays I am working remotely, enjoy gardening and walking outside, reading cook books and creating tasty food.
After graduating from College for Creative Studies I went on to work at a boutique creative art studio specializing in product and editorial retouching, cgi, and illustration for global and local brands. In those eight years at the studio I played a multifaceted role from project manager to client services sales representative, art director, designer, retoucher, and illustrator. At the same time I pursued freelance opportunities in photography and graphic design, traveled internationally and in the states, and also sought out further education in design, typography, and illustration. I enjoy creating visual concepts, collaborating with others on creative projects, and designing for brands and advertising media.
Art Direction Design
I have worked on projects with multiple companies and agencies for local and global brands.
I have managed, art directed, photographed and/or retouched projects for clients representing...