This annual Core Group Christmas contest promotion was sent out to clients and potential clients. The contest changed every year but was always a fun and playful holiday theme. The object of the contest was for the participants to guess which celebrity was retouched into the image and if they guessed correctly they would receive a prize. The contest was a collaborative effort of the Core Group team, art directors, management, retouchers, and illustrators. The contest was sent out as an email blast close to the holidays, it consisted of multiple parts; a teaser, the contest challenge, a reminder, clues, details, rules, the contest webpage, the contest answers, the winners notification, and a holiday card with the prizes. This promotion gained notoriety over the years with clients and always had a great response from participants. Three of the five contests are shown below.
This was created as a promotion for Core Group Studio. These images were illustrated and retouched by the Core Group, managed by Natalie Jennings, for the 2016 Fiat 500x brand catalogue that was art directed by Katherine Lorenzetti. The promo concept, design, copywriting, and image curation from the 500x catalogue were put together by Natalie Jennings for this email promo.
