ART DIRECTOR.DESIGNER.PHOTOGRAPHER
This annual Core Group Christmas contest promotion was sent out to clients and potential clients. The contest changed every year but was always a fun and playful holiday theme. The object of the contest was for the participants to guess which celebrity was retouched into the image and if they guessed correctly they would receive a prize. The contest was a collaborative effort of the Core Group team, art directors, management, retouchers, and illustrators. The contest was sent out as an email blast close to the holidays, it consisted of multiple parts; a teaser, the contest challenge, a reminder, clues, details, rules, the contest webpage, the contest answers, the winners notification, and a holiday card with the prizes. This promotion gained notoriety over the years with clients and always had a great response from participants. Three of the five contests are shown below.
asian pacific awards
This illustration was created for the Asian Pacific Business Awards. The art was used as large backdrop mural for the awards event, promotional material, and website banner. Responsible for managing and art directing the project, concept collaboration, researching inspiration and styles, creating the layout comps.
COLLABORATION:
Chris Grant and Garth Glazier
- THE PROCESS -
Stage #1 - Inspiration for Machinery Concept
Stage #2 - Rough Digital Concept Sketch by Natalie Jean
The client wanted the art to have a "Lightbulb" theme to represent innovation, this theme is one which they have used repeatedly int he past. We wanted to honor that theme but with a fresh approach that was less obvious, as depicting machinery working together to achieve business success. This concept sketch was compiled together with various stock and source imagery and uniformly put together in Photoshop.
Stage #3 - Layout & Color Comp by Natalie Jean
This comp was created in Photoshop as springboard for the artist. We were inspired by the use of color, texture, and subtle patterns used by Michael George Haddad.
Style, Texture, Color Inspiration (Michael George Haddad)
Stage #4 - Pencil Sketch by Garth Glazier
Stage #5 - Vector Illustration Render by Garth Glazier
Stage #6 - Color Comps by Natalie Jean
Created multiple color variations comps to finalize a direction moving forward, two of ten shown above.
Stage #7 - Art Direction Comp by Natalie Jean
Created this comp from the artist's render (stage #5) and altered in Photoshop to visually express the direction to complete the work. The direction included color guidance, typeface choices, removing and cleaning up elements.
Stage #8 - Final Illustration Render by Garth Glazier