This annual Core Group Christmas contest promotion was sent out to clients and potential clients. The contest changed every year but was always a fun and playful holiday theme. The object of the contest was for the participants to guess which celebrity was retouched into the image and if they guessed correctly they would receive a prize. The contest was a collaborative effort of the Core Group team, art directors, management, retouchers, and illustrators. The contest was sent out as an email blast close to the holidays, it consisted of multiple parts; a teaser, the contest challenge, a reminder, clues, details, rules, the contest webpage, the contest answers, the winners notification, and a holiday card with the prizes. This promotion gained notoriety over the years with clients and always had a great response from participants. Three of the five contests are shown below.
The images in this Pepsi sponsored Super Bowl video were originally created for a flip book. The flip book was designed to be an invitation for an event sponsored by Pepsi for the Super Bowl XLVIII. The digital illustrations were then put together to create this short stop motion video. The Method I took the illustrations, created by Kevin Fales, and inverted them to be reversed with white line on black. I masked out all the animated color elements. I edited the still images