ART DIRECTOR.DESIGNER.PHOTOGRAPHER
This annual Core Group Christmas contest promotion was sent out to clients and potential clients. The contest changed every year but was always a fun and playful holiday theme. The object of the contest was for the participants to guess which celebrity was retouched into the image and if they guessed correctly they would receive a prize. The contest was a collaborative effort of the Core Group team, art directors, management, retouchers, and illustrators. The contest was sent out as an email blast close to the holidays, it consisted of multiple parts; a teaser, the contest challenge, a reminder, clues, details, rules, the contest webpage, the contest answers, the winners notification, and a holiday card with the prizes. This promotion gained notoriety over the years with clients and always had a great response from participants. Three of the five contests are shown below.
Updated: Nov 8, 2021
This holiday web promo was created for Core Group Studio to send as an e-blast to their clients. Responsible for GIF creation, design layout, copy editing, and final distribution.
I took the illustration, created by Matt LeBarre, and animated into a GIF with the snow falling. I designed the promo layout, assisted in the copy editing, added the action links to the Core Group website, and sent it out via Mailchimp to their client list.