This annual Core Group Christmas contest promotion was sent out to clients and potential clients. The contest changed every year but was always a fun and playful holiday theme. The object of the contest was for the participants to guess which celebrity was retouched into the image and if they guessed correctly they would receive a prize. The contest was a collaborative effort of the Core Group team, art directors, management, retouchers, and illustrators. The contest was sent out as an email blast close to the holidays, it consisted of multiple parts; a teaser, the contest challenge, a reminder, clues, details, rules, the contest webpage, the contest answers, the winners notification, and a holiday card with the prizes. This promotion gained notoriety over the years with clients and always had a great response from participants. Three of the five contests are shown below.
A playful tongue-and-cheek flyer for a capabilities presentation event at Campbell Ewald. Concept collaboration with Chris Grant. Responsible for execution, image compilation, retouching images, copy, typefaces, design, gif, and layout.
Printed Flyer
This flyer was created to be printed. Expresses a few silly excuses for not attending the event.
Digital Flyer GIF
This was sent out via email as an animated digital event flyer. Showcasing funny excuses for not attending the event.