This annual Core Group Christmas contest promotion was sent out to clients and potential clients. The contest changed every year but was always a fun and playful holiday theme. The object of the contest was for the participants to guess which celebrity was retouched into the image and if they guessed correctly they would receive a prize. The contest was a collaborative effort of the Core Group team, art directors, management, retouchers, and illustrators. The contest was sent out as an email blast close to the holidays, it consisted of multiple parts; a teaser, the contest challenge, a reminder, clues, details, rules, the contest webpage, the contest answers, the winners notification, and a holiday card with the prizes. This promotion gained notoriety over the years with clients and always had a great response from participants. Three of the five contests are shown below.
core group update
The Core Group is a small creative art studio specializing in commercial retouching and illustration. Their website needed to be updated with a fresh look to showcase their more current work. Their logo was also updated while keeping on true to the brand. New business cards, notepads, and letterhead were also redesigned to be a part of this update cohesive branding story.