ART DIRECTOR.DESIGNER.PHOTOGRAPHER
This annual Core Group Christmas contest promotion was sent out to clients and potential clients. The contest changed every year but was always a fun and playful holiday theme. The object of the contest was for the participants to guess which celebrity was retouched into the image and if they guessed correctly they would receive a prize. The contest was a collaborative effort of the Core Group team, art directors, management, retouchers, and illustrators. The contest was sent out as an email blast close to the holidays, it consisted of multiple parts; a teaser, the contest challenge, a reminder, clues, details, rules, the contest webpage, the contest answers, the winners notification, and a holiday card with the prizes. This promotion gained notoriety over the years with clients and always had a great response from participants. Three of the five contests are shown below.
best pictures
This e-blast was created as a promotion for Core Group Studio and was sent out in two parts before and after the Oscars with sketches created by Garth Glazier.
This promo was created to celebrate the Oscars while presenting samples from a Core Group artist.
red carpet
COLLABORATION:
Chris Grant & Garth Glazier
on the
Responsible for concept creation, imagery acquisition, designing layouts, digital output, copy collaboration and editing, and distribution to audience.
Best Pictures Promo
The top banner was created to be eye-catching and colorful. The graphic underneath included a splice of each best picture nomination for that year. An action-packed GIF was included to entice the view. The banner graphic was put together by Natalie Jean. The celebrity illustrations were created by Core Group artist, Garth Glazier.