ART DIRECTOR.DESIGNER.PHOTOGRAPHER
This annual Core Group Christmas contest promotion was sent out to clients and potential clients. The contest changed every year but was always a fun and playful holiday theme. The object of the contest was for the participants to guess which celebrity was retouched into the image and if they guessed correctly they would receive a prize. The contest was a collaborative effort of the Core Group team, art directors, management, retouchers, and illustrators. The contest was sent out as an email blast close to the holidays, it consisted of multiple parts; a teaser, the contest challenge, a reminder, clues, details, rules, the contest webpage, the contest answers, the winners notification, and a holiday card with the prizes. This promotion gained notoriety over the years with clients and always had a great response from participants. Three of the five contests are shown below.
chevy centennial
This promotion celebrated the Chevrolet Centennial Anniversary. Presenting their vintage vehicles in various illustration, photographic, and CGI styles.
The vehicles above were retouched, illustrated, and CGI rendered to mimic a specific style inspiration.
This creative exercise illustrated the vast skillset of the artists and many various ways to depict a similar product.
inspiration...
100 years
Sherry Havercamp, Rob Chope, Mike Tiderington, Garth Glazier
COLLABORATION:
Responsible for concept creation, project management, distribution of work, finding stock and source imagery, art direction, designing layout for email promotion, copy collaboration, final output and distribution to audience.
Chevy Creative Concept Email Promo
This was the e-blast designed to be sent to clients and potential new clients. Presenting a multitude of styles and concepts to inspire.
Tech Render
< Illustrated by Rob Chope
Inspiration
Shades of White
< Retouched by Sherry Havercamp
Inspiration
Marty Martian
< Illustrated by Rob Chope
Inspiration
Ink & Watercolor
< Illustrated by Rob Chope
Inspiration
Ferndale Flowers
< Retouched by Sherry Havercamp
Inspiration
Screen Print
< Illustrated by Garth Glazier
Inspiration
Road Trip
< Illustrated by Garth Glazier
Inspiration
Picture in Picture
< Retouched by Sherry Havercamp
Inspiration
Glass
< CGI by Mike Tiderington
Inspiration