This annual Core Group Christmas contest promotion was sent out to clients and potential clients. The contest changed every year but was always a fun and playful holiday theme. The object of the contest was for the participants to guess which celebrity was retouched into the image and if they guessed correctly they would receive a prize. The contest was a collaborative effort of the Core Group team, art directors, management, retouchers, and illustrators. The contest was sent out as an email blast close to the holidays, it consisted of multiple parts; a teaser, the contest challenge, a reminder, clues, details, rules, the contest webpage, the contest answers, the winners notification, and a holiday card with the prizes. This promotion gained notoriety over the years with clients and always had a great response from participants. Three of the five contests are shown below.
decades of doing it
"Decades of Doing It" was an art studio promotional project, demonstrating their retouching and illustration skills while expressing that "We Can Do It!"..we have done it and we will keep on doing it... In the past, present and for years to come.
This promo was a celebration of Rosie the Riveter through iconic decades. Each piece was assigned to a different artist to execute while remaining within the constraints of the project.
do it again
Chris Grant, Sherry Havercamp, Rob Chope, Mike Tiderington, Garth Glazier
We can do
Responsible for concept creation, project management, distribution of work, finding source imagery, retouching, art direction, and designing layouts for promo, final email output to audience.
Victorian by Garth Glazier
1950's by Natalie Jean
Woodstock by Sherry Havercamp
Punk by Mike Tiderington
Terminator by Rob Chope
The Original by J. Howard Miller