ART DIRECTOR.DESIGNER.PHOTOGRAPHER
This annual Core Group Christmas contest promotion was sent out to clients and potential clients. The contest changed every year but was always a fun and playful holiday theme. The object of the contest was for the participants to guess which celebrity was retouched into the image and if they guessed correctly they would receive a prize. The contest was a collaborative effort of the Core Group team, art directors, management, retouchers, and illustrators. The contest was sent out as an email blast close to the holidays, it consisted of multiple parts; a teaser, the contest challenge, a reminder, clues, details, rules, the contest webpage, the contest answers, the winners notification, and a holiday card with the prizes. This promotion gained notoriety over the years with clients and always had a great response from participants. Three of the five contests are shown below.
coast to coast
This illustration was created for the American Business Stevie Awards. The client wanted to represent various businesses and industries from coast to coast inspired by American painter, Grant Wood. The art was used as large backdrop for the awards event, promotional material, and website banner. Responsible for managing and art directing the project to completion, concept collaboration, researching inspiration and styles, creating and designing the layout comps.
COLLABORATION:
Chris Grant, Garth Glazier, Rob Chope
- THE PROCESS -
Research - Artist Proposals
These eight American artists were narrowed down as potential style inspirations for the mural. Artists included Eugene Savage, Grant Wood, Robert Rauschenberg, Jacob Lawrence, Florine Stettheimer, Grandma Moses, Andy Warhol, and Keith Haring. The client chose Grant Wood, and wanted "American Gothic" front and center in the composition.
Sketch - Initial Black & White Digital Sketch
This rough composite sketch was compiled together in Photoshop. It illustrated the initial direction for the client, representing the coast to coast theme and various business fields and industries that would be included.
Breakdown - Grant Wood Representation
This breakdown was presented to the client to show the areas in which the mural was inspired by Grant Wood art.
Comp - Revised Black & White Digital Sketch
This composite sketch was revised to include additional business themes and buildings while removing some of the farming landscape. This layout was created for the artist to follow when creating the final rendered art.
Breakdown - Location & Business Representation
This breakdown was presented to the client to show the varied landscape from West to East and the multitude of business themes and industries represented within.
Final Color Layout Comp
This is the final color composition given to the artist as a template for the final art.
Final Art
The final art was rendered in Illustrator by Garth Glazier.
Click on the image above to magnify portions of the illustration for a more detailed view.