ART DIRECTOR.DESIGNER.PHOTOGRAPHER
This annual Core Group Christmas contest promotion was sent out to clients and potential clients. The contest changed every year but was always a fun and playful holiday theme. The object of the contest was for the participants to guess which celebrity was retouched into the image and if they guessed correctly they would receive a prize. The contest was a collaborative effort of the Core Group team, art directors, management, retouchers, and illustrators. The contest was sent out as an email blast close to the holidays, it consisted of multiple parts; a teaser, the contest challenge, a reminder, clues, details, rules, the contest webpage, the contest answers, the winners notification, and a holiday card with the prizes. This promotion gained notoriety over the years with clients and always had a great response from participants. Three of the five contests are shown below.
jeep promos
These were created as a promotions for Core Group Studio. The promotions were created to stay on brand, clean and minimal, matching their website. They were all sent out as email blasts to clients and potential clients, representing their creative abilities in retouching and cgi of Jeep vehicles.
Off Road Life
NO LIMITS
This collection of Jeep promos displays the vast retouching, CGI, and illustrations skills of the Core Group.
COLLABORATION:
Chris Grant, Rob Chope & Mike Tiderington
Responsible for project management of each brand image, distribution of work, art direction, concept creation for each promo, designing layouts, copy collaboration and editing, final digital output and distribution to audience.
e-Blast Promotion: Desert/Beach/Tundra
Promo and GIF by Natalie Jennings
Retouching by Rob Chope.
This promotion was created to show the talent of
the Core Group retouchers. An image originally photographed on a beach with a left hand drive vehicle was retouched for a Middle Eastern Jeep catalogue with a right hand drive vehicle in the desert. Then later retouched to be in a snow scene for a Korean catalogue. The international retouching projects were managed by Natalie Jean at the Core Group for Union Ad Works.
e-Blast Promotion: Larger than Life
Promo by Natalie Jennings
CGI by Mike Tiderington
Retouching by Rob Chope.
This promotion was created to show the CGI skills of the Core Group. This vehicle was built entirely with CGI and created as a building wrap for the FCA Chrysler Headquarters building. This project was managed by Natalie Jean at the Core Group for Union Ad Works.
e-Blast Promotion: Independence Day Resurgence
Promo and GIF by Natalie Jennings
Retouching by Rob Chope
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This promotion was created to show the talent of the Core Group retouchers. An image originally with an ocean scene was retouched to a desert scene with an alien aircraft, promoting the Jeep Grand Cherokee Trailhawk, featured in the film Independence Day Resurgence. This retouching project was managed by Natalie Jean at the Core Group for Union Ad Works.