ART DIRECTOR.DESIGNER.PHOTOGRAPHER
This annual Core Group Christmas contest promotion was sent out to clients and potential clients. The contest changed every year but was always a fun and playful holiday theme. The object of the contest was for the participants to guess which celebrity was retouched into the image and if they guessed correctly they would receive a prize. The contest was a collaborative effort of the Core Group team, art directors, management, retouchers, and illustrators. The contest was sent out as an email blast close to the holidays, it consisted of multiple parts; a teaser, the contest challenge, a reminder, clues, details, rules, the contest webpage, the contest answers, the winners notification, and a holiday card with the prizes. This promotion gained notoriety over the years with clients and always had a great response from participants. Three of the five contests are shown below.
thank you letter
This digital newsletter was created to thank all the sponsors, contributors, and attendees of the 2018, 2019, and 2020 NF Charity Walk in West Bloomfield, Michigan. This event raises awareness and money for Neurofibromatosis research.
Annual NF Walk Thank You Letter
This "Thank You Newsletter" was created as an interactive digital PDF to be sent out via email with active hyperlinks.
Responsible for newsletter design, typefaces choices, photography of the event, image editing, collage creation, digital output.
Following the same template created in 2018 but adding an additional "Save the Date" page. Responsible for newsletter design, typefaces choices, photographing the event, collage creation, digital output.
Following the same template as previous years but adding an additional page for copy and for sponsors. Another two additional letters were created to go with the package for potential sponsors and donations for the 2021 event. The collage was removed as the event was virtual and there were limited photo submissions. Responsible for newsletter design, typefaces choices, image arrangement, digital output.