ART DIRECTOR.DESIGNER.PHOTOGRAPHER
This annual Core Group Christmas contest promotion was sent out to clients and potential clients. The contest changed every year but was always a fun and playful holiday theme. The object of the contest was for the participants to guess which celebrity was retouched into the image and if they guessed correctly they would receive a prize. The contest was a collaborative effort of the Core Group team, art directors, management, retouchers, and illustrators. The contest was sent out as an email blast close to the holidays, it consisted of multiple parts; a teaser, the contest challenge, a reminder, clues, details, rules, the contest webpage, the contest answers, the winners notification, and a holiday card with the prizes. This promotion gained notoriety over the years with clients and always had a great response from participants. Three of the five contests are shown below.
neon signs
These neon gifs were illustrated and animated to represent car safety functions in a more fun and colorful way. Vehicle front sensor abilities and steering wheel lane assist are represented in the eye catching gifs below.
These digital iPad articles demonstrate one of the many ways the safety GIFs could be used to engage an audience. Beneficial in instructional videos, aiding to a user-friendly understanding of the safety technology. Helpful on the vehicle's digital platform when choosing and customizing the safety features.
Safety First!
follow
all road signs
Responsible for ideation, concept creation, digital illustration, GIF creation and output, creating and retouching the iPad layout samples and inserting the GIFs.
