This annual Core Group Christmas contest promotion was sent out to clients and potential clients. The contest changed every year but was always a fun and playful holiday theme. The object of the contest was for the participants to guess which celebrity was retouched into the image and if they guessed correctly they would receive a prize. The contest was a collaborative effort of the Core Group team, art directors, management, retouchers, and illustrators. The contest was sent out as an email blast close to the holidays, it consisted of multiple parts; a teaser, the contest challenge, a reminder, clues, details, rules, the contest webpage, the contest answers, the winners notification, and a holiday card with the prizes. This promotion gained notoriety over the years with clients and always had a great response from participants. Three of the five contests are shown below.
This recipe book was put together as a heartfelt holiday promotion to send to clients of the Core Group. It received a great response from the recipients.
This cook book was created as a holiday promotion. The recipes were gathered from the collaborators, and myself, and put together to share with our clients over the holidays. The book was available as a digital PDF to be shared through email and in magazine style print.
Chris Grant, Mike Tiderington, Sherry Havercamp, Rob Chope, Garth Glazier, Kevin Fales, Tony Randazzo
Responsible for concept creation, project management, recipe collection, image acquisition, retouching imagery, cover art direction, layout design, final digital and print output.
Core Group Recipe Book
The book cover was a collaborative effort with Chris, Kevin, and myself. I designed the cover and edited the imagery to look more painterly, Kevin illustrated the line work on top of the images.
Below is a collection of a few sample spreads within the book.