elements of riding
This creative campaign concept was created to appeal to a new motorcycle client. Visually compelling and engaging a different target audience. Embracing a more feminine look rather than the typical rough and masculine vibe of most motorcycle ads. As well as emphasizing the feeling of being on a motorcycle and being closer to nature's environment and the outdoor elements while riding.
Responsible for concept creation, project management, distribution of work, finding stock and source imagery, art direction, and designing layouts.
Collaboration with retouchers Sherry Havercamp and Rob Chope.