elements of riding

This creative campaign concept was created to appeal to a new motorcycle client. Visually compelling and engaging a different target audience. Embracing a more feminine look rather than the typical rough and masculine vibe of most motorcycle ads. As well as emphasizing the feeling of being on a motorcycle and being closer to nature's environment and the outdoor elements while riding.

Motorcycle_Liquid_1_v2_R_NJ.jpg
Motorcycle_Smoke_1_v2_R_NJ.jpg
Motorcycle_Earth_WhiteBkg.jpg

Responsible for concept creation, project management, distribution of work, finding stock and source imagery, art direction, and designing layouts.

Collaboration with retouchers Sherry Havercamp and Rob Chope.

Motorcycle_Campaign_Magazine_1_v2_Water_Crop.jpg
Motorcycle_Liquid_1_v2_R_NJ.jpg

Water

Motorcycle_Campaign_Magazine_1_v2_Smoke_Crop.jpg
Motorcycle_Smoke_1_v2_R_NJ.jpg

Smoke

Motorcycle_Campaign_Magazine_1_v2_Earth_Crop.jpg
Motorcycle_Earth_WhiteBkg.jpg

Earth