ART DIRECTOR.DESIGNER.PHOTOGRAPHER
This annual Core Group Christmas contest promotion was sent out to clients and potential clients. The contest changed every year but was always a fun and playful holiday theme. The object of the contest was for the participants to guess which celebrity was retouched into the image and if they guessed correctly they would receive a prize. The contest was a collaborative effort of the Core Group team, art directors, management, retouchers, and illustrators. The contest was sent out as an email blast close to the holidays, it consisted of multiple parts; a teaser, the contest challenge, a reminder, clues, details, rules, the contest webpage, the contest answers, the winners notification, and a holiday card with the prizes. This promotion gained notoriety over the years with clients and always had a great response from participants. Three of the five contests are shown below.
elements of riding
This creative campaign concept was created to appeal to a new motorcycle client. Visually compelling and engaging a different target audience. Embracing a more feminine look rather than the typical rough and masculine vibe of most motorcycle ads. As well as emphasizing the feeling of being on a motorcycle and being closer to nature's environment and the outdoor elements while riding.
Responsible for concept creation, project management, distribution of work, finding stock and source imagery, art direction, and designing layouts.
Collaboration with retouchers Sherry Havercamp and Rob Chope.
Water
Smoke
