This annual Core Group Christmas contest promotion was sent out to clients and potential clients. The contest changed every year but was always a fun and playful holiday theme. The object of the contest was for the participants to guess which celebrity was retouched into the image and if they guessed correctly they would receive a prize. The contest was a collaborative effort of the Core Group team, art directors, management, retouchers, and illustrators. The contest was sent out as an email blast close to the holidays, it consisted of multiple parts; a teaser, the contest challenge, a reminder, clues, details, rules, the contest webpage, the contest answers, the winners notification, and a holiday card with the prizes. This promotion gained notoriety over the years with clients and always had a great response from participants. Three of the five contests are shown below.
women in business
This illustration was created for the Women in Business Awards hosted in New York City. The art was used as large backdrop mural for the awards event, as well as their digital entry kit, promotional material, and website banner. Responsible for managing and art directing the project to completion, concept collaboration, researching inspiration and styles, creating the initial rough layout comps.
Chris Grant, Garth Glazier, Rob Chope
- THE PROCESS -
Inspiration for Style
Digital Composite Sketch by Natalie Jean
Elements & Symbolism:
City Background - Inspired by New York City, where the event will take place.
Champagne Bottle - Celebration of the event and the success of the women.
Flying Birds - Migration, progression, freedom, not to be contained.
Vintage Woman - Businesswomen of the past who lead the path for the women of today.
Bull & Girl - Wall Street, fearlessness, audacity, courage, strength that is underestimated.
Bicycle - Movement, going places, ups and downs of a journey.
Ladder - Climbing the corporate ladder, an upward trajectory.
Tree - Growth, vulnerability, resilience.
Lights - Ideation, innovation, illumination.
Flowers - Natural, organic, feminine.
Women - Modern diverse business women.
Trophy - Award winner, success, perseverance.
Pencil Sketch by Garth Glazier
Final Art Rendered by Garth Glazier & Rob Chope
Art Directed and Managed by Natalie Jean
Web Banner for Stevie Awards Website