ART DIRECTOR.DESIGNER.PHOTOGRAPHER
This annual Core Group Christmas contest promotion was sent out to clients and potential clients. The contest changed every year but was always a fun and playful holiday theme. The object of the contest was for the participants to guess which celebrity was retouched into the image and if they guessed correctly they would receive a prize. The contest was a collaborative effort of the Core Group team, art directors, management, retouchers, and illustrators. The contest was sent out as an email blast close to the holidays, it consisted of multiple parts; a teaser, the contest challenge, a reminder, clues, details, rules, the contest webpage, the contest answers, the winners notification, and a holiday card with the prizes. This promotion gained notoriety over the years with clients and always had a great response from participants. Three of the five contests are shown below.
elf on a shelf
This Christmas contest promotion was sent out to clients and potential clients, this year was inspired by "elf on a shelf". The object of the contest was to guess who the actors were of the retouched elves. If all answers were correct they would receive movie tickets. The contest was sent out via email, when the participant clicked on the promo it would direct them to the website contest page, this provided clues, details, and the official rules of the contest. We also sent out a teaser prior to the contest, a reminder for entries, and after the deadline we sent the answers, then notified all participating winners and mailed out the prizes.
Elf Contest - Clues & Bonus
This was the "Clues & Bonus" portion of the Elf contest and was on the contest web page. There were two additional layouts, one with the original contest challenge, when clicked it sent them to the contest page with the clues. The other layout was sent after the contest deadline with the answers.
Banner Illustration
This on theme "elf on a shelf" banner illustration was put together by Natalie Jean.
Opening Copy
The copy was a play on the "Elf on the Shelf" poems. The copy was later altered to fit the answers portion of the contest. Copy collaboration by Natalie Jean & Chris Grant.
Elf #1 - Lady Gaga
Retouched by Natalie Jean
Elf #2 - Priyanka Chopra
Retouched by Sherry Havercamp
Elf #3 - Paul Rudd
Retouched by Rob Chope
Elf #4 - Steve Harvey
Retouched by Natalie Jean
Elf #5 - Angelina Jolie
Retouched by Natalie Jean
Elf #6 - Rami Malek
Retouched by Natalie Jean
Elf #7 - Emma Stone
Retouched by Natalie Jean
Elf #8 - Paul Giamatti
Retouched by Natalie Jean
Elf #9 - Drew Barrymore
Retouched by Rob Chope
Elf #10 - Peter Dinklage
Retouched by Sherry Havercamp
Bonus
We included a couple bonus elves, if the participants got something wrong in the first 10 they could gain points back with the bonus.
Elf #11 - Angelina Jolie
Retouched by Mike Tiderington
Elf #12 - Anthony Bourdain
Retouched by Sherry Havercamp
Closing Message
A cheerful holiday closing statement with three easy steps for the participant to quickly understand the contest goals and how to win.
Teaser & Reminder
The teaser was created to be sent out participants prior to the contest. The reminder was sent out prior to the contest deadline.
Winners Notification
The winner announcement was sent out after the contest was completed to winning participants, their addresses were then collected to receive the prize.
Holiday Card
This message was inside a festive holiday card, sent in the mail with the winner's movie tickets.