ART DIRECTOR.DESIGNER.PHOTOGRAPHER
This annual Core Group Christmas contest promotion was sent out to clients and potential clients. The contest changed every year but was always a fun and playful holiday theme. The object of the contest was for the participants to guess which celebrity was retouched into the image and if they guessed correctly they would receive a prize. The contest was a collaborative effort of the Core Group team, art directors, management, retouchers, and illustrators. The contest was sent out as an email blast close to the holidays, it consisted of multiple parts; a teaser, the contest challenge, a reminder, clues, details, rules, the contest webpage, the contest answers, the winners notification, and a holiday card with the prizes. This promotion gained notoriety over the years with clients and always had a great response from participants. Three of the five contests are shown below.
grinchmas
This Christmas contest promotion was sent out to clients and potential clients, this year was inspired by The Grinch. The object of the contest was to guess who the actors were of the retouched movie scenes. If all answers were correct they would receive movie tickets. The contest was sent out via email, when the participant clicked on the promo it would direct them to the website contest page, this provided clues, details, and the official rules of the contest. We also sent out a teaser prior to the contest, after the deadline we sent the answers, then notified all participating winners and mailed out the prizes.
Grinch Contest - Answers
This was the "Answers" portion of the Grinch Christmas contest. this was sent out after the contest deadline. There were two additional layouts, one with the original contest challenge, and the other with clues to help participants.
Banner Illustration
This on theme Grinch banner illustration was put together by Natalie Jean. Combining the iconic Grinch style illustration with the movie ticket prize.
Opening Copy
The copy was a play on the rhymes from The Grinch by Dr. Suess. The copy was altered from the original contest layout to fit for the answers portion of the contest. Copy collaboration by Natalie Jean & Chris Grant.
Grinch #1
Retouched by Natalie Jean
Grinch #2
Retouched by Natalie Jean
Grinch #3
Retouched by Natalie Jean
Grinch #4
Retouched by Natalie Jean
Grinch #5
Retouched by Sherry Havercamp
Grinch #6
Retouched by Natalie Jean
Grinch #7
Retouched by Sherry Havercamp
Grinch #8
Retouched by Sherry Havercamp
Grinch #9
Retouched by Natalie Jean
Grinch #10
Retouched by Rob Chope
Bonus
We included a few bonus grinches, if the participants got something wrong in the first 10 they could gain points back with the bonus.
Grinch #11
Retouched by Natalie Jean
Grinch #12
Retouched by Natalie Jean
Grinch #13
Retouched by Sherry Havercamp
Closing Message
A cheerful holiday closing statement with three easy steps for the participant to quickly redeem their contest prize.
Teaser & Winner Notification
The teaser was created to be sent out participants prior to the contest. The winner announcement was sent out after the contest was completed to winning participants, their addresses were then collected to receive the prize. The Grinch illustration in was created by Rob Chope.
Holiday Card
This message was inside a festive holiday card, sent in the mail with the winner's movie tickets.