ASSOCIATE CREATIVE DIRECTOR
This annual Core Group Christmas contest promotion was sent out to clients and potential clients. The contest changed every year but was always a fun and playful holiday theme. The object of the contest was for the participants to guess which celebrity was retouched into the image and if they guessed correctly they would receive a prize. The contest was a collaborative effort of the Core Group team, art directors, management, retouchers, and illustrators. The contest was sent out as an email blast close to the holidays, it consisted of multiple parts; a teaser, the contest challenge, a reminder, clues, details, rules, the contest webpage, the contest answers, the winners notification, and a holiday card with the prizes. This promotion gained notoriety over the years with clients and always had a great response from participants. Three of the five contests are shown below.
business award art
These illustrations were created for various national and international Stevie Business Awards. The art was used as large mural backdrops for each of the awards events, as well as web banners and promotional material.
rockin around
standing
ovation
Responsible for managing and art directing the projects to completion, researching inspiration and styles, concept collaboration, as well as creating design layouts, digital sketches, and color comps for client approval and as a composition guide for the illustrators to follow for rendering final art. Collaboration with Chris Grant, Garth Glazier, Kevin Fales.
- Women in Business Awards -
Rough Digital Composite Sketch by Natalie Jean
Final by Garth Glazier, Managed & Directed by Natalie Jean
