ASSOCIATE CREATIVE DIRECTOR
This annual Core Group Christmas contest promotion was sent out to clients and potential clients. The contest changed every year but was always a fun and playful holiday theme. The object of the contest was for the participants to guess which celebrity was retouched into the image and if they guessed correctly they would receive a prize. The contest was a collaborative effort of the Core Group team, art directors, management, retouchers, and illustrators. The contest was sent out as an email blast close to the holidays, it consisted of multiple parts; a teaser, the contest challenge, a reminder, clues, details, rules, the contest webpage, the contest answers, the winners notification, and a holiday card with the prizes. This promotion gained notoriety over the years with clients and always had a great response from participants. Three of the five contests are shown below.
annual xmas contest
The annual Core Group Christmas contest promotion was sent out to clients and potential clients. The contest changed every year but was always a fun and playful holiday theme. The contest was a collaborative effort of the Core Group team, art directors, management, retouchers, and illustrators. This promotion gained notoriety over the years with clients and always had a great response from participants. Three of five contests are shown here, click below to see details about each.
The object of the contest was for the participants to guess which celebrity was retouched into the image and if they guessed correctly they would receive a prize. The contest was sent out as an email blast close to the holidays, it consisted of multiple parts; a teaser, the contest challenge, a reminder, clues, details, rules, the contest webpage, the contest answers, the winners notification, and a holiday card with the prizes.
Responsible for concept creation, project management, distribution of work, finding stock and source imagery, art direction, retouching select imagery, designing layouts for the various contest portions, including the teaser, challenge, clues, answers, winner notification, label creation. As well as copy collaboration and editing, and final distribution to contest participants.
Responsible for concept creation, project management, distribution of work, finding stock and source imagery, art direction, retouching select imagery, designing layouts for the various contest portions (challenge, clues, answers, winner notification), copy collaboration and editing, and distribution to participants.
Elf on a Shelf...
holiday elves
The Elf Christmas Contest was created in 2018 as a holiday promotion for the Core Group, a boutique creative studio specializing in retouching and illustration.
Responsible for concept creation, project management, distribution of work, finding stock and source imagery, art direction, retouching select imagery, designing layouts for the various contest portions (teaser, challenge, clues, reminder, answers, winner notification), copy collaboration and editing, and distribution to participants.
whoville WHO?
merry grinchmas
The Grinch Christmas Contest was created in 2017 as a promotion for the Core Group, a boutique creative studio specializing in retouching and illustration.
Responsible for concept creation, project management, distribution of work, finding stock and source imagery, art direction, retouching select imagery, designing layouts for the various contest portions (teaser, challenge, clues, answers, winner notification), copy collaboration and editing, and distribution to participants.